3 Ideas to Spark Word-of-Mouth Advertising for Your Chocolate Fountain Rentals

Any business that can generate a substantial amount of word-of-mouth advertising will continue to attract new clients and increase profits. There are three simple ways to encourage your clients to tell their friends about your chocolate fountain rental business, which will help detract from paid advertising costs, and in the long run, help you establish a larger client base.

Good Manners Leave Lasting Impressions

Your mother was right about etiquette!  Businesses who adopt the practice of sending thank you notes to clients always make a positive impression. This impression will linger, and when that client needs to rent another chocolate fountain, he will likely remember your courtesy, as well as your good service, and choose you again.

Choose simple thank you stationery that reminds your clients of their delicious chocolate fountain experience. Your chocolate-inspired note cards could feature an elegant brown border, and you might even choose to use a dark brown pen to write your notes. As long as you politely thank them for their business and encourage them to think of you for their next event, being sure to include your name and business contact information, you can be sure that going the extra mile, whether it was for a small or large event, will create a positive memory and repeat business.

Client Incentives

Give your clients incentives to use you again and refer your chocolate fountain rental business to their friends, and you could find your client base widening faster than ever.  A great way to finish a thank you note is to include the mention of a referral bonus. You might offer a discount off their next chocolate fountain rental if one of their friends rents a chocolate fountain for an event based on their recommendation. Or, instead of a discount, you might send a gift basket filled with chocolate-inspired treats, or a gift certificate to a local restaurant, spa, or gourmet food shop. However you encourage your clients to refer, make sure you acknowledge these referrals with some form of reward, and you will continue to get new clients from existing ones - all without paying a cent for advertising.

Impeccable Customer Service

Finally, make sure that you not only give your clients (even difficult ones) top notch customer service, but train your staff to do so likewise - or else your client incentives and thank you notes will be meaningless. No one who is treated poorly or whose event is mismanaged will want to subject friends or family to that vendor, no matter how great the incentive is. As long as you continue to interact with friendliness and politeness with your clients, no matter how demanding or difficult they might prove to be, and train your staff to properly manage chocolate fountains during events, you will continue to receive word of mouth referrals.