How to Market Your Chocolate Fountains for Birthday Parties

Chocolate fountains appeal to everyone, young or old, male or female. A chocolate fountain can make a corporate party festive, a charitable event more successful, and a cocktail party elegant.  However, have you fully tapped into the potential of renting your chocolate fountains for birthday parties?  Here are a few tips for marketing your chocolate fountains for birthdays.

Develop a Chocolate Birthday Special and Spread the Word

If you want to tap into the birthday party market, let clients and potential clients know you're available to make their loved ones' birthdays shine. If you haven't done a birthday party yet, create one for a friend or family member and take pictures. Get creative with your display, perhaps putting a large, unlit numeral candle as the chocolate fountain's topper (i.e., 30 for a 30^th birthday) and surround it with LEDs. Use these pictures to create a birthday party flyer and add it to your portfolio so clients can see the dazzling potential.

If you have clients placing orders for other events, mention your birthday special or offer an incentive to use your chocolate fountain for an upcoming birthday party. Even if that client isn't interested, she could pass it on to a friend who's throwing a birthday party. You could even offer a discount for any referrals that result in a new client renting a chocolate fountain for a birthday party.

Make Your Business Known at Birthday Party Venues

Country clubs are a great client source. Most club members enjoy using country club facilities to throw extravagant birthday parties (among other events) and would want to rent your chocolate fountain after seeing pictures of past parties or even experiencing one through another event. If you get to know the event planner at the club, offer to let them use your chocolate fountain for an event so they can see how well club members respond to the chocolate fountain. Then, they can be in a position to recommend you to clients booking birthday parties there. Club members who taste your chocolate for chocolate fountains will want your information as well.

Hotels with party rooms and birthday party planners are all great birthday resources. If anyone is skeptical about the wonders of your chocolate fountain, offer to demonstrate at their next event because you know that chocolate fountains are always a hit with guests. If you get to know a few party planners in your area who will recommend your chocolate fountain rental business to their birthday clients, you in turn can recommend their planning expertise to your clients so everyone benefits.