From San Diego to Tokyo: Tips for Promoting a Chocolate Fountain Rental Company

Marketing is an important part of any business - and chocolate fountain rentals are no different.   As the love of chocolate fountains spread across the world, each country's fountain connoisseurs have developed unique ways to share the joy of chocolate fountains with more clients.  Today, Harvey Stockwell of ChocoFantasy has kindly shared insights and photos into what makes his Japanese chocolate fountain rental company so successful.

Targeting Multiple Demographics

ChocoFantasy creates marketing plans targeted for specific venues, such as hotels and wedding halls, by offering to attend their next bridal fair with a complimentary chocolate fountain display for all the brides to taste and see.  The company also targets restaurants, large businesses, event management companies, party planners, schools and charities with direct mail describing the benefits of their chocolate fountain rental business.

In addition, ChocoFantasy gives complimentary chocolate fountain demonstrations at school and charity events so that a diverse group of people can be exposed to the wonders of chocolate fountains.  Subsequently, their business is perceived as community-oriented, and information on chocolate fountain rentals is passed out to hundreds of potential clients.

If you choose to concentrate on only one demographic, such as weddings, you are possibly limiting your growth potential.  However, if you take note of the Japanese marketing plan and target several demographics, you are more likely to stay in demand and continue to amass clients.

Developing a Stellar Chocolate Fountain Reputation

ChocoFantasy prides itself on delivering exceptional customer service and a pleasant introduction to the chocolate fountain experience. They make a point, especially when attending bridal fairs and charity events, to show how much attention is given to sanitation and appropriate food preparation.  The staff wears sanitation gloves while preparing dipping sticks, arranging dipping treats into a display, and vacuum packaging their skewers.  In addition, the chocolate fountain staff wears sanitation gloves while monitoring the chocolate fountain, especially if called on to hand guests skewered dipping treats.  Water or soda water is kept on hand to instantly wipe up any potential drips and stains.  In addition, any leftovers are given to the venue's employees or disposed - but never reused.

Thoughtfulness is an important part of delivering a fantastic customer service reputation. ChocoFantasy makes inquiries regarding potential allergies that any guests might have ahead of the event so that anyone who asks can be directed to the appropriate foods. The staff is also trained to interact with the guests in a thoughtful, congenial way.  They take pictures of the guests by the fountain and even provide stools if children will be in attendance so they can reach the treats as well.

It is ChocoFantasy's attention to detail that contributes greatly to the company's stellar reputation and delicious success.  However, there's still more to the chocolate equation!  Stay tuned for our next episode that explores how ChocoFantasy truly ignites the WOW factor in their chocolate fountain displays.