Turning a Prospect Into a Customer: Offering Chocolate Fountain Tastings
Nothing convinces prospective clients of the delicious possibilities of a chocolate fountain rental like a sample! Don't rule out taste tests for prospective clients. A satisfied chocolate craving can go a long way towards securing your business a new client.
Hosting a Chocolate Fountain Tasting With an Open House
Spread the word that your rental business is hosting an open house, complete with chocolate fountain tasting opportunities for anyone who attends - and you will likely have a full house. Advertise in your local community newspaper and be sure to mail delicious postcards to current clients, prospective clients, and any business contacts to spread the word about your open house. You might even offer an additional incentive for those attending in the form of a discount for anyone who books a commercial chocolate fountain rental at your open house.
Consider setting up more than one fountain and offering different types of chocolate for chocolate fountains, such as dark and white chocolate, for example. Then, offer your tastiest and most economical dipping treats, perhaps fresh seasonal fruit, bite size angel food cake, and mini marshmallows. Make your display eye catching and attractive to give prospective clients an accurate feel for what you could offer their events. In addition, have photos of successful chocolate fountain events on display, especially ones that depict various themes that could inspire someone to rent a chocolate fountain.
Other Ways to Host a Chocolate Fountain Tasting
If you want to reach a new demographic or simply want to branch out to prospective clients, consider offering a chocolate fountain for a local charity event, school event (especially if you have school-age children), at a local trade show, or bridal expo. Again, you might want to set up two to three chocolate fountains to make a dramatic statement. Offer a sampling of each dipping treat category: fresh fruit, baked goods and confections.
Tie in your chocolate fountain display with the event's theme, such as pink and white for a breast cancer fundraising event or the high school's colors for a school event. This way, you'll show all the potential clients that you put creative thought into your displays, as well as offer high-quality chocolate and dipping treats - making your chocolate fountain rental business the perfect addition to their next party or event.
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