Bringing your products to market isn't easy, you may have a great high quality product, but what about the presentation of the product and its packaging, will it attract your intended target audience, will it reflect the quality of your product, how will it looked stacked on a shelf?
Sephra offer a high quality service from an experienced design team to help bring your business and brand to life from small to large production runs.
Private Labelling
Private labelling is a pretty simple concept. You sell your own inventory and use your own packaging, but the product you’re selling is made by someone else. For example, a supermarket chain will have private labelled goods in their "Value" and "Finest" ranges.
The advantage of private labelling is that you get a great product to market without having to deal with all the additional baggage that goes along with brand name marketing costs.
By selling your own brand with reduced costs translates into greater profits for your business.
A private label product is manufactured by a contract or third-party manufacturer and sold under a retailer’s brand name. As the retailer, you get to specify everything about the product... what goes in it, how it’s packaged, what the label looks like, and pay to have it produced and delivered to your store. This is in contrast to buying products from other companies with their brand names on them.
Retailers interested in filling their shelves with products featuring their brand name have good reason.
Private Labelling Advantages
- Production Control - Third-party manufacturers work at the retailer’s direction, offering complete control over product ingredients and quality.
- Pricing Control - Thanks to control over the product, retailers can also determine product cost and profitable pricing.
- Adaptability - Smaller retailers have the ability to move quickly to get a private label product in production in response to rising market demand for a new feature, while larger companies might not be interested in a niche product.
- Branding Control - Private label products bear the brand name and packaging design created by the retailer.
- Profitability Control - Thanks to control over production costs and pricing, retailers therefore control the level of profitability its products provide.
White labelling is different. A white label brand is a generic product created by a manufacturer and distributed to multiple providers for rebranding.
Interested? Contact us for further information.
Brand Identity
Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable. The term branding refers to the marketing practice of actively shaping a distinctive brand. Brand is the perception of the company in the eyes of the world.
Your brand identity is what makes you instantly recognizable to your customers. Your audience will associate your brand identity with your product or service, and that identity is what forges the connection between you and your customers, builds customer loyalty, and determines how your customers will perceive your brand. Whether you are a new start up, wish to launch a new product / service or that your organisation has simply evolved, its natural that your logo and branding design strategically communicates your purpose or proposition.
Sephra develop brands in accordance to the agreed brand strategy with the goal being that all brands are fully joined up with a strong, clear and confident personality. Whatever your branding requirement, we’re here to take your business concept from initial idea to reality.
Brand Identity Advantages
- Makes your company look bigger - Prospects look for a company that has the resources to help them succeed and will expect to pay more for a more established company.
- Creates an identity that is bigger than you - Many independent professionals that offer consulting or coaching services end up building a brand around themselves rather than the business.
- Builds loyalty and trust - One of the ways you can separate your business from the competition is to have a unique brand that differentiates you in the marketplace.
- Conveys stability - You may be the best, most experienced person in your field, but no brand or a self created brand conveys an impression that the company won’t last.
- Shows commitment and personal pride - Customers will believe you are more likely to deliver on your promises to them because a business that invests in its success will under promise and over deliver, creating more brand loyalty and trust with every customer interaction.
Interested? Contact us for further information.
Bespoke Product Design and Packaging
Consumers are all discerning and with more and more products purchased online, brands have less time to make an impactful impression. Ensuring your product has effective packaging is all important.
Sephra can help create stunning labelling and packaging design that would make your product stand out from the competition, online or on store shelves. Our services cover both the style/shape of the product packaging as well as the design/labelling of it.
Why invest in Packaging Design?
- Draw potential customers’ interest - People create an initial impression of your product based on how it looks. A package design is responsible for giving consumers the necessary information about a product.
- Develop your brand identity - Just as the packaging is responsible for the first opinion people will have about your product, your design needs to be reflective of your brand’s identity.
- Encourage business growth - If your company is facing changes, either to expand its reach or to move towards an entirely different direction, your packaging design is a fantastic material to spur that shift and get you to the level you are aiming for.
- Promote increase in business value - Having a strong brand identity, with great product packaging as one of the significant factors, can give you a strong brand positioning in the market.
- Boost your profit - An intelligent and impressive package design gives you greater shelf presence, and it ultimately makes your brand stand out among your competitors in the market. It increases the likelihood for people to purchase your product.
Interested? Contact us for further information.
