Every year, people look forward to strawberry season beginning at local farmers markets. Nothing tastes more like summer than freshly picked, freshly ripened strawberries from the farm. Take advantage of strawberry season and all of those strawberry lovers by getting involved at your local farmers market.
Marketing Your Chocolate Fountain with Chocolate Dipped Strawberries
In Menands, NY, the farmers market hosts a strawberry festival and features a chocolate fountain for patrons to dip complementary strawberries. Even if your local farmers market doesn't host an actual strawberry festival, strawberry season is still popular, and your chocolate fountain could draw in more patrons to the farmers market if they advertise your presence.
Setting up a chocolate fountain stand with a platter of sliced strawberries will not only give a wide variety of people a taste of how delicious chocolate for chocolate fountains is, but gives you a chance to interact in a non-threatening way with hundreds of potential clients. Of course, having a flyer describing your latest summer special, or a chocolate fountain menu available for interested parties, will help spread the word about your chocolate fountain rental business.
You could even choose to set up your chocolate fountain booth at the farmers market the first couple of Saturdays in strawberry season, perhaps offering milk chocolate the first week and white or dark chocolate for chocolate fountains the following week. Of course, if you choose to do this, make sure you tell everyone who visits your booth the first week that you will be returning the following week with a different type of chocolate for chocolate fountains. You might find the crowd larger the second week after many of the patrons spread the word to their friends about the presence of your chocolate fountain rental business.
Capitalizing on Strawberry Season
Hosting a chocolate fountain booth at your local farmers market is invaluable and provides free local marketing. Word will spread quickly through the crowd and you might even find people coming back for a second sample. This is when offering a business card or even engaging in conversation could help you ascertain how a chocolate fountain rental could benefit that person.
If you will offer a flyer or brochure detailing your chocolate fountain rental business, make sure you list towards the top, in bold, what types of events your chocolate fountain would compliment. If you list a variety, such as birthday parties, anniversaries, corporate events, charity function and family reunions, you never know who might read the ideas and spark a light bulb. Walking away with several new clients will help your chocolate fountain rental business grow and increase your reputation in your community.